Black tulips and the psychology of black colour

Colour is a meaningful constant for sighted people and it is a powerful psychological tool. By using colour psychology, one can send a positive or negative message, encourage sales, calm a crowd, or make an athlete pump iron hard.
Black is a serious colour that evokes strong emotions; it is easy to overwhelm people with black colour. Black clothes make people appear thinner and more sophisticated It is the colour of authority and power, stability and strength. It is also associated with intelligence . It is a sombre colour and is sometimes associated with grief. It is also associated with evil