Friday, October 16, 2009

Purple tulips and the psychology of purple colour

Colour is a meaningful constant for sighted people and it is a powerful psychological tool. By using colour psychology, one can send a positive or negative message, encourage sales, calm a crowd, or make an athlete pump iron hard.
What colour were the robes of kings and queens? Yes, they were purple, our most royal colour that is associated with wealth, prosperity, rich sophistication. This colour stimulates the brain activity used in problem solving. However, when overused in a common setting it is associated with putting on airs and being artificial. Use purple most carefully to lend an air of mystery, wisdom, and respect. Young adolescent girls are most likely to select nearly all shades of purple as their favourite colour.
Purple embodies the balance of red simulation and blue calm. This dichotomy can cause unrest or uneasiness unless the undertone is clearly defined at which point the purple takes on the characteristics of its undertone. A sense of mystic and royal qualities, purple is a colour often well liked by very creative or eccentric types and is the favourite colour of adolescent girls.








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